Abstract
Chinese online commerce develops rapidly. How to give user the good shopping experience in C2C e-commerce website is discussed. In this research, we selected 22 college students, and let them try their first online shopping experience on two Chinese C2C e-commerce websites-Ebay(China) and Taobao which are designed under two different cultures, through the analysis of their experience process and satisfaction ques-tionnaire, we found that in user’s purchase decision process, the transfer and expression of function/ concept provided by website play a decisive role, shopping flow control have certain effect to the purchase implement process, and the main factor which impacts user total experience is whether the website provides the necessary function for shopping. Both websites have their own advantages in either interaction or interface, although they do not have effect to user’s total shopping experience, but they do effect to the user’s shopping feeling.
Chapter PDF
Similar content being viewed by others
References
iResearch marketing: B2B transaction China (2006), http://info.it.hc360.com/2005/05/19134983069.shtml
Albert, M.R.: E-buyer Beware: Why Online Auction Fraud Should be Regulated. American Business Law Journal 39(4), 575–643 (2002)
Minocha, S., Petre, M.: Evaluating e-commerce environments: approaches to cross-disciplinary investigation. In: Human factors in computing systems CHI 2006 (2006)
CNNIC: The research report of Chinese internet (2004), http://www.cnnic.net.cn/download/manual/2004111601.pdf
Nielsen, J.: Usability Engineering, pp. 105–131. Academic Press, San Diego (1993)
Yang, Y., Hu, Y., Chen, J.: A web trust-inducing model for e-commerce and empirical research. In: Kishino, F., Kitamura, Y., Kato, H., Nagata, N. (eds.) ICEC 2005. LNCS, vol. 3711, Springer, Heidelberg (2005)
Lin, Z., Li, J.: The online auction market in China: a comparative study between Taobao and eBay. In: Kishino, F., Kitamura, Y., Kato, H., Nagata, N. (eds.) ICEC 2005. LNCS, vol. 3711, Springer, Heidelberg (2005)
McKnight, D.H., Choudhury, V.: Distrust and trust in B2C e-commerce: do they differ? In: Proceedings of the 8th international conference on Electronic commerce (2006)
De Angeli, A., Kyriakoullis, L.: Globalisation vs. localisation in e-commerce: cultural-aware interaction design. In: Proceedings of the working conference on advanced visual interfaces AVI 2006 (2006)
Lanford, P., Hübscher, R.: Trustworthiness in e-commerce. In: Proceedings of the 42nd annual southeast regional conference ACM-SE 42 (2004)
Tilson, R., Dong, J., Martin, S., Kieke, E.: A comparison of two current e-commerce sites. In: Proceedings of the 16th annual international conference (1998)
Callahan, E., Koenemann, J.: A comparative usability evaluation of user interfaces for online product catalog. In: Proceedings of the 2nd ACM conference on Electronic commerce EC 2000 (2000)
Su, Q.-Y., Adams, C.: Will B2C e-commerce developed in one cultural environment be suitable for another culture: a cross-cultural study between amazon.co.uk (UK) and dangdang.com (China). In: Kishino, F., Kitamura, Y., Kato, H., Nagata, N. (eds.) ICEC 2005. LNCS, vol. 3711, Springer, Heidelberg (2005)
Fang, X., Salvendy, G.: Customer-centered rules for design of e-commerce Web sites. Communications of the ACM 46(12) (2003)
Egger, F.N.: Trust me, I’m an online vendor: towards a model of trust for e-commerce system design. In: Human factors in computing systems CHI 2000 (2000)
Strader, T.J., Ramaswami, S.N.: The value of seller trustworthiness in C2C online markets. Communications of the ACM 45(12) (2002)
Peng, L., Chen, Z., Li, Q.: Model and method for evaluating creditability of C2C electronic trade. In: Proceedings of the 8th international conference on Electronic commerce (2006)
Zhang, X., Zhang, Q.: Online trust forming mechanism: approaches and an integrated model. In: Kishino, F., Kitamura, Y., Kato, H., Nagata, N. (eds.) ICEC 2005. LNCS, vol. 3711, Springer, Heidelberg (2005)
Barnard, L., Wesson, J.: A trust model for e-commerce in South Africa. In: Proceedings of the 2004 annual research conference of the South African institute of computer scientists and information technologists on IT research in developing countries SAICSIT 2004 (2004)
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 2007 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Guo, D., Liu, Z., Guo, Z., Qian, K. (2007). A User Experience Study on C2C E-Commerce Localization in China. In: Aykin, N. (eds) Usability and Internationalization. Global and Local User Interfaces. UI-HCII 2007. Lecture Notes in Computer Science, vol 4560. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73289-1_42
Download citation
DOI: https://doi.org/10.1007/978-3-540-73289-1_42
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-73288-4
Online ISBN: 978-3-540-73289-1
eBook Packages: Computer ScienceComputer Science (R0)