Innovations in Destination Distribution Management

Abstract

Tourism distribution systems have been changing dramatically over the last several years — this is reflected not only in traditional distribution channels such as tourism suppliers and tour operators but also in destinations. The business of the traditional travel agencies in particular is undergoing transformations: as a result of the newly modified terms of competition, most of the independent travel agencies had to reorganize and join travel agency chains and affiliations within a very short time span. In 1990, the sum of unaffiliated travel agencies in Germany was around 80% whereas in 2007 this number has dwindled to below 5%. Currently, the role and function of the classic stationary travel agency and the new online marketing channels are under discussion.