Abstract
Determining web users’ personality traits plays a vital role in understanding user navigation patterns & behaviours on the web. This information can then be used by various online firms to provide various personalized services to online customers. There are already numerous approaches towards analyzing user behavioural patterns. The client side tracking, server–side tracking, user remote tracker etc. are some of these. However all of them have certain inherent drawbacks which make them inappropriate for multi-user environments. We propose a new integrated approach and thereby develop a unique conceptual model which would prove to be extremely advantageous even in multi-user environments. We use user clicks to analyze the user behaviour along with the content on the various websites that the user visits. We also use a personality questionnaire which would help to further enhance our results and give a better understanding of the user’s personality traits.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Sawy, O.A., Malhotra, A., Gosain, S., Young, K.M.: IT-intensive value innovation in the electronic economy:insights from marshall industries. MIS Quarterly 23(3), 305–335 (1999)
http://en.wikipedia.org/wiki/Online_advertising.html (April 16, 2007)
Dewan, R., Jing, B., Seidmann, A.: Adoption of Internet-based product customization and pricing strategies. Journal of Management Information Systems 17(2), 9–28 (2000)
Bonett, M.: Personalization of Web Services: Opportunities and Challenges, Ariadne (28) (June 22, 2001), http://www.ariadne.ac.uk/issue28/personalization/intro.html
Manber, U., Patel, A., Robison, J.: Experience with personalization on Yahoo! Communications. ACM 43(8), 35–39 (2000)
http://wilderdom.com/personality/traits/PersonalityTraitsDefinitions.html (April 16, 2007)
Shuk Ying H.: An Exploratory Study of Using a User Remote Tracker to Examine Web User’s personality Traits. In: ICEC 2005, Xi’an, China, August 15–17 (2005)
Cingil, I., Dogac, A., Azgin, A.: A broader approach to personalization. Communications of the ACM 43(8), 141–186 (2000)
Mobasher, B., Cooley, R., Srivastava, J.: Automatic personalization based on web usage mining. Communications of the ACM 43(8), 142–151 (2000)
Spiliopoulou, M.: Web usage mining for web site evaluation. Communications of the ACM 43(8), 127–134 (2000)
Ng, S. H.: Capturing the semantics of web log data by navigation matrices. In: Proceedings of the 9th IFIP 2.6 Working Conference on Database Semantics, pp. 169–183 (2001)
Morita, M., Shinoda, Y.: Information filtering based on user behavior analysis and best match text retrieval. In: 664 Proceedings of 17th International ACM-SIGIR Conf. Research and Development, pp. 272–281 (1994)
Perkowitz, M., Etzioni, O.: Adaptive web sites. Communications of the ACM 43(8), 152–158 (2000)
Lee, E., Hu, M.Y., Toh, R.S.: Are consumer survey results distorted? Systematic impact of behavioral frequency and duration on survey response errors. Journal of Marketing Research 37(1), 125–133 (2000)
Billsus, D., Brunk, C.A., Evans, C., Gladish, B., Pazzani, M.: Adaptive interfaces for ubiquitous web access. Communications of the ACM 45(5), 34–38 (2002)
Cacioppo, J.T., Petty, R.E.: The need for cognition. Journal of Personality and Social Psychology 42(1), 116–131 (1982)
Cohen, A.R., Stotland, E., Wolfe, D.M.: An experimental investigation of need for cognition. Journal of Abnormal and Social Psychology 51, 291–294 (1955)
Verplanken, B.: Need for cognition and external information search: responses to time pressure during decision-making. Journal of Research in Personality 27, 238–252 (1993)
Haugtvedt, C., Petty, R., Cacioppo, R.: Need for cognition and advertising: understanding the role of personality variables in consumer behavior. Journal of Consumer Psychology 1(3), 239–260 (1992)
Roehm, M.L., Sternthal, B.: The moderating effect of knowledge and resources on the persuasive impact of analogies. Journal of Consumer Research 28(2), 257–272 (2001)
Cacioppo, J.T., Petty, R.E., Morris, K.: Effects of need for cognition on message evaluation, recall, and persuasion. Journal of Personality and Social Psychology 45(4), 805–818 (1983)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2008 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Tripathy, A.K., Gomes, C., Jain, A. (2008). Web Users’ Personality Traits Analysis. In: Parashar, M., Aggarwal, S.K. (eds) Distributed Computing and Internet Technology. ICDCIT 2008. Lecture Notes in Computer Science, vol 5375. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-89737-8_6
Download citation
DOI: https://doi.org/10.1007/978-3-540-89737-8_6
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-89736-1
Online ISBN: 978-3-540-89737-8
eBook Packages: Computer ScienceComputer Science (R0)