Abstract
Today, one of the most important factors of successful e-commerce is creating trust and security. Undoubtedly, in absence of trust as a key element of online business communications, e-commerce will face a lot of challenges. Assessing trust, especially in the beginning of a commercial relation and generally, formulizing the trust is a complex and difficult task. Trust may not be defined in a special framework even for customers and e-vendors. The reason is that for giving a definition for trust, different people, based on their cultural and familial background, believe in different features and dimensions in their mind. In the model proposed for computing trust in e-commerce, first of all based on past research three general fields are envisaged. Then, a computational model has been presented for evaluating trust. Finally a case study is presented to illustrate the proposed trust evaluation model. Future works are also discussed in addition.
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© 2010 ICST Institute for Computer Science, Social Informatics and Telecommunications Engineering
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Divsalar, M., Azgomi, M.A. (2010). A Computational Trust Model for E-Commerce Systems. In: Telesca, L., Stanoevska-Slabeva, K., Rakocevic, V. (eds) Digital Business. DigiBiz 2009. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 21. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-11532-5_2
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DOI: https://doi.org/10.1007/978-3-642-11532-5_2
Publisher Name: Springer, Berlin, Heidelberg
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