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Determinants of Customer Loyalty for Social Networking Sites

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Exploring the Grand Challenges for Next Generation E-Business (WEB 2009)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 52))

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Abstract

Although customer loyalty has been widely examined in various Internet contexts, the conceptualization and empirical validation of a customer loyalty model for social networking sites (SNSs) has not been addressed adequately. This study attempts to shed light on the determinants of customer loyalty for SNS. We propose a theoretical model comprising of perceived value, satisfaction, and consumer knowledge as antecedents of SNS customer loyalty. Theoretical and managerial implications together with suggestions for future research are discussed.

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Author information

Authors and Affiliations

  1. School of Management, Xi’an Jiaotong University, 28 Xianning Xilu, Xi’an, 710049, Shaanxi, P.R. China

    Rui Gu, Lih-Bin Oh & Kanliang Wang

Authors
  1. Rui Gu
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  2. Lih-Bin Oh
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  3. Kanliang Wang
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Editor information

Editors and Affiliations

  1. Department of Management Science and Systems, State University of New York at Buffalo, 14260, Buffalo, New York, NY, USA

    Raj Sharman

  2. Department of Management Science and Systems, State University of New York at Buffalo, School of Management, 14260, Buffalo, New York, NY, USA

    H. Raghav Rao

  3. Department of Information Systems, Arizona State University, 601G, 874606, Tempe, AZ, USA

    T. S. Raghu

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© 2010 Springer-Verlag Berlin Heidelberg

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Gu, R., Oh, LB., Wang, K. (2010). Determinants of Customer Loyalty for Social Networking Sites. In: Sharman, R., Rao, H.R., Raghu, T.S. (eds) Exploring the Grand Challenges for Next Generation E-Business. WEB 2009. Lecture Notes in Business Information Processing, vol 52. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-17449-0_21

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  • DOI: https://doi.org/10.1007/978-3-642-17449-0_21

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-17448-3

  • Online ISBN: 978-3-642-17449-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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