Abstract
As mobile phones are more and more popular in China, taking the mobile phones as terminal, the mobile payment business has a large market on the basis of wireless communication network. The essay analyzes the external environmental factors with the regard of the telecom operators at present, finds out the opportunities and challenges to develop mobile payment and poses the marketing strategies about the advancement of mobile payment based on the telecom operators.
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© 2011 Springer-Verlag Berlin Heidelberg
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Ma, L., You, Y. (2011). The Research on Mobile Payment Marketing of China. In: Zhou, Q. (eds) Advances in Applied Economics, Business and Development. ISAEBD 2011. Communications in Computer and Information Science, vol 209. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23020-2_41
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DOI: https://doi.org/10.1007/978-3-642-23020-2_41
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-23019-6
Online ISBN: 978-3-642-23020-2
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