Skip to main content

Part of the book series: Advances in Intelligent and Soft Computing ((AINSC,volume 110))

  • 2066 Accesses

Abstract

Considering strategic customer behavior (SCR), this paper studies the bartered-type return policy, and builds an extended newsvendor model with the bartered-type return policy based SCR. By analyzing our model we obtain the expression of the seller’s optimal price and inventory. The optimal price is related to the distribution function of the value of the product, and the optimal inventory is related to the price of the replaced product when the cost and the salvage price is given. At last we simulate the actual data using the software matlab, and clearly illustrates the application of our model in the real condition.

Supported by National Natural Science Foundation of China (70971095).

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 259.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 329.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Su, X.: Intertemporal Pricing with Strategic Customer Behavior. Management Science 53, 726–741 (2007)

    Article  Google Scholar 

  2. Coase, R.H.: Durability and Monopoly. Journal of Law and Economics 15, 143–149 (1972)

    Article  Google Scholar 

  3. Bulow, J.I.: Durable-Goods Monopolists. Journal of Political Economy 90, 314–332 (1982)

    Article  Google Scholar 

  4. Desai, P., Koenigsberg, O., Purohit, D.: Strategic Decentralization and Channel Coordination. Quantitative Marketing and Economics 2, 5–22 (2004)

    Article  Google Scholar 

  5. Arya, A., Mittendorf, B.: Benefits of Channel Discord in the Sale of Durable Goods. Marketing Science 25, 91–96 (2006)

    Article  Google Scholar 

  6. Su, X., Zhang, F.: Strategic Customer Behavior, Commitment, and Supply Chain Performance. Management Science 54, 1759–1773 (2008)

    Article  Google Scholar 

  7. Aviv, Y., Pazgal, A.: Optimal Pricing of Seasonal Products in the Presence of Forward-Looking Consumers. Manufacturing and Service Operations Management 10, 339–359 (2008)

    Article  Google Scholar 

  8. Cachon, G.P., Swinney, R.: Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers. Management Science 55, 497–511 (2009)

    Article  Google Scholar 

  9. Lai, G., Debo, L.G., Sycara, K.: Impact of Posterior Price Matching on Profit with Strategic Consumers. Manufacturing and Service Operations Management (unpublished)

    Google Scholar 

  10. Hess, J.D., Chu, W., Gerstner, E.: Controlling Product Returns in Direct Marketing. Marketing Letters 7, 307–317 (1996)

    Article  Google Scholar 

  11. Chu, W., Gerstner, E., Hess, J.D.: Managing Dissatisfaction: How to Decrease Consumer Opportunism by Partial Rrefunds. Journal of Service Reseach 1, 140–155 (1998)

    Article  Google Scholar 

  12. Davis, S., Gerstner, E., Hagerty, M.: Money Back Guarantees in Retailing: Matching Products to Consumer Tastes. Journal of Retailing 71, 7–22 (1995)

    Article  Google Scholar 

  13. Yabalik, B., Petruzzi, N.C., Chhajed, D.: An Integrated Product Returns Model with Logistics and Marketing Coordination. European Journal of Operational Research 161, 162–181 (2005)

    Article  MathSciNet  Google Scholar 

  14. Su, X.: Consumer Returns Policies and Supply Chain Performance. Manufacturing and Service Operations Management 11, 595–612 (2009)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2011 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Jiang, H., Qi, E., Huo, Y., Yang, D. (2011). The Bartered-Type Return Policy Based on Strategic Customer Behavior. In: Jiang, L. (eds) Proceedings of the 2011 International Conference on Informatics, Cybernetics, and Computer Engineering (ICCE2011) November 19-20, 2011, Melbourne, Australia. Advances in Intelligent and Soft Computing, vol 110. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25185-6_39

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-25185-6_39

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-25184-9

  • Online ISBN: 978-3-642-25185-6

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics