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Der Business Case for Corporate Social Responsibility

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Corporate Social Responsibility

Zusammenfassung

In der Diskussion um Corporate Social Responsibility (CSR) steht häufig die Frage im Vordergrund, ob die Übernahme gesellschaftlicher Verantwortung letztlich mit Mehrkosten einhergeht, oder ob sie ganz im Gegenteil eine betriebswirtschaftliche Notwendigkeit darstellt und dem ökonomischen Erfolg zuträglich ist. Der Begriff des Business Case for Corporate Social Responsibility steht im letzteren Sinne für die grundlegende Idee, dass Unternehmen aus genuin ökonomischen Gründen ein Interesse an Corporate Social Responsibility (CSR) haben könnten. Als Annahme setzt sie zumindest die Möglichkeit voraus, dass die Berücksichtigung gesellschaftlicher Interessen durch Unternehmen auch mit betriebswirtschaftlich erwünschten Konsequenzen einhergeht.

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  1. Institut für Produktionswirtschaft und Controlling, Ludwig-Maximilians-Universität München, Ludwigstr. 28, 80539, München, Deutschland

    Dr. Philipp Schreck

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  1. der Wirtschaftskammer Österreich, Stabsabteilung Wirtschaftspolitik, Wiedner Hauptstraße 63, Wien, 1045, Austria

    Andreas Schneider

  2. Hochschule Ingolstadt, Kleiststraße 16C, Ingolstadt, 85055, Germany

    René Schmidpeter

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Schreck, P. (2012). Der Business Case for Corporate Social Responsibility. In: Schneider, A., Schmidpeter, R. (eds) Corporate Social Responsibility. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25399-7_5

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