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Analysis on the Food Packaging of Honored Brand in Tianjin

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Soft Computing in Information Communication Technology

Part of the book series: Advances in Intelligent and Soft Computing ((AINSC,volume 161))

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Abstract

The packaging of honored brand in Tianjin is expressing its unique cultural value besides the historical value through refining the folk culture of Tianjin and transmitting regional history and civilization as a regional cultural mediator. Moreever, the localized packaging has become a carrier of the material and spiritual culture of Tianjin to show its uniqueness in the more and more fiece commodity market economy.

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References

  1. Li, Y.: The Way of Decoration. China Renmin University Publishing, Beijing (1993)

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  2. Liu, L.: Nationalized Packaging Design. Hubei Arts Press, Wuhan (2004); Li, Y.: The Way of Decoration. Chinese Light Industry Press, Beijing (2004)

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Correspondence to Xi Gai .

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© 2012 Springer-Verlag GmbH Berlin Heidelberg

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Gai, X., Xie, J. (2012). Analysis on the Food Packaging of Honored Brand in Tianjin. In: Luo, J. (eds) Soft Computing in Information Communication Technology. Advances in Intelligent and Soft Computing, vol 161. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-29452-5_69

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  • DOI: https://doi.org/10.1007/978-3-642-29452-5_69

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-29451-8

  • Online ISBN: 978-3-642-29452-5

  • eBook Packages: EngineeringEngineering (R0)

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