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Methodology

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Abstract

This cross-sectional survey research is designed to look at relationships between new venture performance, entrepreneurial alertness, experimentation, and organizational and environmental contexts. As suggested earlier, according to Davidsson and Wiklund (2001), this study is cross-level since the dependent variable, new venture performance, has, in this study, two dimensions at different levels of analyses, namely, entrepreneur’s satisfaction at the individual level and new venture growth at the firm level. The key independent variables are defined and measured at various levels. Though it may be difficult to isolate and measure relationships because of the complexities of cross-level research, entrepreneurs and their ventures could be a fertile area for multilevel research for two reasons. First, new ventures are more dependent on resources and legitimization forces in the environment than established firms (Stinchcombe 1965). Second, entrepreneurs play an overriding role in all these multilevel relationships, and this role leads to high internal coherence in an organization’s culture (Chandler and Hanks 1994a).

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Li, Z. (2012). Methodology. In: Entrepreneurial Alertness. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31098-0_4

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