Abstract
We apply polarities, axiallities and the notion of entropy to the task of identifying marketable items and the customers that should be approached in a marketing campaign. An algorithm that computes the criteria for identifying marketable items and the corresponding experimental work is also included.
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Simovici, D.A., Fomenky, P., Kunz, W. (2012). Polarities, Axiallities and Marketability of Items. In: Cuzzocrea, A., Dayal, U. (eds) Data Warehousing and Knowledge Discovery. DaWaK 2012. Lecture Notes in Computer Science, vol 7448. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-32584-7_20
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DOI: https://doi.org/10.1007/978-3-642-32584-7_20
Publisher Name: Springer, Berlin, Heidelberg
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