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Hybrid User Modelling Algorithms for Tourism Providers

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Information and Communication Technologies in Tourism 2013

Abstract

Currently, tourism providers build tourist models by collecting some specific pieces of information and then combining the knowledge they have about the groups to which current tourists belong. This paper presents the BaliaTour user modelling and Recommender System, which combines several techniques and methodologies in order to enhance the modelling process when scarce of data about an individual tourist is available. The core of the model is based on the predictions made over stereotypes as a initial characterization of the user profile. The modelling is further refined and enhanced by the combination of explicit preferences and ratings provided by the user. As a result, the proposed approach takes advantage of every information piece known about tourists in tourism ecosystems. The main advantage of BaliaTour is to minimize the main drawbacks of each of the existing user modelling techniques to obtain a user model.

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Acknowledgement

Authors would like to thank the Regional Government of Gipuzkoa for the support of the ZER4YOU project and the SMEs VilauMedia, The Movie Virtual, Batura Mobile Solutinos and Araldi for their collaboration in the BaliaTour project.

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Authors and Affiliations

  1. Department of eTourism and Cultural Heritage, Vicomtech-IK4, Spain

    Isabel Torre, Maria Teresa Linaza & Ander Garcia

Authors
  1. Isabel Torre
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  2. Maria Teresa Linaza
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  3. Ander Garcia
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Corresponding author

Correspondence to Isabel Torre .

Editor information

Editors and Affiliations

  1. , Faculty of Communication Sciences, Università della Svizzera italiana, Via Giuseppe Buffi 13, Lugano, 6904, Switzerland

    Lorenzo Cantoni

  2. , College of Merchandising,, University of North Texas, Union Circle 1155, Denton, 76203-1100, Texas, USA

    Zheng (Phil) Xiang

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Torre, I., Linaza, M.T., Garcia, A. (2013). Hybrid User Modelling Algorithms for Tourism Providers. In: Cantoni, L., Xiang, Z. (eds) Information and Communication Technologies in Tourism 2013. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36309-2_41

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