Abstract
The technological and market scenarios of cloud computing is dominated by web companies. They are offering cloud services in a walled garden fashion creating a wide segmentation in the market. Telcos will successfully compete in this market if they bring disruption at the technological and at the market level. This means to introduce new technical capabilities as well as new business models that exceed the value proposition of the “pay per use” and are catalysts of new ecosystems. The chapter describes how Telcos can meet this challenge.
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Minerva, R., Moiso, C., Manzalini, A., Crespi, N. (2013). Virtualizing Platforms. In: Bertin, E., Crespi, N., Magedanz, T. (eds) Evolution of Telecommunication Services. Lecture Notes in Computer Science, vol 7768. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-41569-2_11
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