Summary
Equilibrium conditions for a firm marking decisions with respect to price, quality, and advertising expenditure. Theorems on optimal advertising and optimal quality with fixed prices.
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© 1976 Springer-Verlag Berlin Heidelberg
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Dorfman, R., Steiner, P.O. (1976). Optimal Advertising and Optimal Quality. In: Mathematical Models in Marketing. Lecture Notes in Economics and Mathematical Systems, vol 132. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-51565-1_53
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DOI: https://doi.org/10.1007/978-3-642-51565-1_53
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-07869-2
Online ISBN: 978-3-642-51565-1
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