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Abstract

Against the background of the systematic review of the results of quantitative studies about gender and judgments about food hazards presented in chapter 4, this section further investigates consumers’ knowledge structures that underlie consumers’ assessments of food hazards.

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Notes

  1. 1.

    A laddering interview is a specific form of an indepth interview which will be explained in detail in 6.2.3.1

  2. 2.

    Cohens Kappa is measured in the following way: \(K=\frac{\Pr \left( \text{a} \right)-\Pr (\text{e})}{1-\Pr (\text{e})}\) where Pr(a) refers to the proportion of agreements among raters and Pr(e) refers to the probability of agreement among raters that happen by chance (Cohen, 1960; Grayson and Rust, 2001).

  3. 3.

    For mycotoxins and pesticides two implication matrices (one for women and one for men) were created. For irradiation four implication matrices (one with negative ladders and one with positive ladders for women and one with negative ladders and one with positive ladders for men) were created.

  4. 4.

    Results of Appendix E4 to Appendix E6 are based on detailed tables in Appendix E1 to Appendix E3.

  5. 5.

    In this thesis, negations of concepts are generally built by adding a (’not’) after the attribute or verb in order to avoid separation of the same concepts (e.g. ’buy’ and ’buy (not)’) when being sorted alphabetically in the code book.

  6. 6.

    Data were collected between March 10th 2011 and March 29th 2011. The nuclear accident of Fukushima happened on March 11th.

  7. 7.

    →<15% Of respondents mentioned that relation →>=15% and <35% of respondents mentioned that relation →>=35% of respondents mentioned that relation → Broken arrows indicate direct links mentioned by more than six respondents

  8. 8.

    Data were collected between March 10th 2011 and March 29th 2011. The nuclear accident of Fukushima happened on March 11th.

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© 2014 Springer Fachmedien Wiesbaden

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Bieberstein, A. (2014). Uncovering Women’s and Men’s Cognitive Structures: an MEC Approach. In: An Investigation of Women’s and Men’s Perceptions and Meanings Associated with Food Risks. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-03275-3_6

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