Abstract
Reichert and Carpenter (2004, p. 828) analyzed the content of mainstream magazine ads in the U.S. and found for 1983 that 3.7% of all ads contained motifs of couples in intimate or very intimate contact. In 2003, this portion was 7.5% and thus has doubled over the course of two decades.
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Gierl, H., Thomas, S. (2017). The Effect of Eroticism in Couple Depictions in Advertisements on Brand Evaluations. In: Christodoulides, G., Stathopoulou, A., Eisend, M. (eds) Advances in Advertising Research (Vol. VII). European Advertising Academy. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-15220-8_10
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