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Der kundenseitig wahrgenommene Integrationswert von Privatkundenlösungen: Konzeptualisierung und empirische Befunde im Kontext der Elektromobilität

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Beiträge zur Dienstleistungsforschung 2016

Part of the book series: Fokus Dienstleistungsmarketing ((FDM))

Zusammenfassung

Privatkundenlösungen gelten bereits im Einzelhandel (Arnold et al. 2009) sowie in weiteren Branchen als vielversprechende Möglichkeit, sich im Wettbewerb zu profilieren (Schmitz 2014). Sie stellen eine Kombination aus systematisch aufeinander abgestimmten Sach- und Dienstleistungen zur Lösung eines individuellen Kundenproblems dar, wobei die Wertschöpfung nur in Zusammenarbeit zwischen Kunde und Anbieter erfolgen kann (Tuli et al. 2007, S. 1f.).

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  1. Lehrstuhl für Dienstleistungsmanagement und Handel, Fakultät für Betriebswirtschaftslehre (Mercator School of Management), Universität Duisburg-Essen, Duisburg-Essen, Deutschland

    Jennifer Lerch

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    Marion Büttgen

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Lerch, J. (2017). Der kundenseitig wahrgenommene Integrationswert von Privatkundenlösungen: Konzeptualisierung und empirische Befunde im Kontext der Elektromobilität. In: Büttgen, M. (eds) Beiträge zur Dienstleistungsforschung 2016. Fokus Dienstleistungsmarketing. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-16464-5_4

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