Skip to main content
SpringerLink
Log in

A Τypology of Minimalism in Advertising

  • Chapter
  • First Online:
Advances in Advertising Research VIII

Part of the book series: European Advertising Academy ((EAA))

Abstract

Minimalism is a dynamic movement that relates to a number of fields ranging from architecture and arts (Adcock, 1990; Botha, 2014; Stevanovich, 2013; Stockl, 2009) to interface (Lenay and Stewart, 2012; Wren and Reynolds, 2004) and computing design (Osen, 1982; VanEenoo, 2011). As a style, it involves simple design formats (Burgess, 1997), sparseness (Botha, 2014; Inbar et al., 2007), and visual peace (Stevanovich, 2013).

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Abadi-Nagy, Z. (2001), “Minimalism vs Postmodernism in Contemporary American Fiction”, in: Akademiai Kiado, XXVIII/1 129-143

    Google Scholar 

  • Adcock, C. (1990), “James Turrell: The Art of Light and Space”. Berkeley, CA: University of California Press, 36-59

    Google Scholar 

  • Aydinoglu N., Cian, L. (2014), “Show me the product, show me the model: Effect of picture type on attitudes toward advertising”, in: Journal of Consumer Psychology, Vol. 24(4), 506-519

    Google Scholar 

  • Botha, M. (2015), “Why minimalism matters: radical quantity and the representation of immanence”, in: Textual Practice, Vol. 29(4), 745-772

    Google Scholar 

  • Bouchet, D. (1994), “Rails without ties. The social imaginary and postmodern culture. Can postmodern consumption replace modern questioning?”, in: International Journal of Research in Marketing, Vol. 11(4), pp.405–422.

    Google Scholar 

  • Burgess, J.A. (1997), “What is Minimalism about Truth?”, Analysis, Vol.57(4), 259-267

    Google Scholar 

  • Cairns, J.(2011), “Tracing the rhetoric of contemporary Zen”, Bachelor of Arts Thesis, University of Helsinki, Faculty of Arts, Department of World Cultures, East Asian Studies

    Google Scholar 

  • Case, D. (2012),”Looking for Information: A Survey of Research on Information Seeking, Needs, and Behavior”. 3rd revised edition, Academic Press.

    Google Scholar 

  • Chave, A.C. (2008), “Revaluing Minimalism: Patronage, Aura, and Place”, in: The Art Bulletin, Vol. 90(3), 466-486

    Google Scholar 

  • Chou, J.R. (2011), “A Gestalt-Minimalism -based decision- making model for evaluating product form design”, in: International Journal of Industrial Ergonomics, Vol.41, 607-616

    Google Scholar 

  • Droge, Cornelia (1989), “Shaping the Route to Attitude Change: Central Versus Peripheral Processing Through Comparative Versus Noncomparative Advertising,” in: Journal of Marketing Research, Vol.26, pp.193-204

    Google Scholar 

  • Eldesouky, D.F.B. (2011), “The use of abstract images in advertising design: “A study of requirements & impact”, in: Journal of Science and Arts, Vol. 4(11), 513-520

    Google Scholar 

  • Feasley, F. G., Stuart, E.W. (1987) “Magazine Advertising Layout and Design: 1932-1982,” in: Journal of Advertising, Vol.16 (2), 20-25

    Google Scholar 

  • Fennis, B.M, Das, E., Fransen, M. (2012), “Print advertising: Vivid content”, in: Journal of Business Research, Vol. 65(6), 861-864

    Google Scholar 

  • Firat, A. F., & Venkatesh, A. (1993),” Postmodernity: The age of marketing”, in: International Journal of Research in Marketing, Vol.10(3), pp.227–249

    Google Scholar 

  • Firat A.F, Shery, J.F, Venkatesh, A. (1994), “Post-Modernism, Marketing & the Consumer”, in: International Journal of Research in Marketing, Vol.11, pp.311-316

    Google Scholar 

  • Frede, D. (2016), ‘‘Plato’s Ethics: An Overview”, The Stanford Encyclopedia of Philosophy, Winter 2016 Edition

    Google Scholar 

  • Garaszczuk, M. (2015), “Attentional-Capture Efficacy and Brand Qualities of Minimalist Packaging Design”, Undergraduate Honors Theses, Paper 21

    Google Scholar 

  • Gibbons, J. (2005), “Art and Advertising”, I.B Tauris &Co.Ltd, Chapter 2, 29-51

    Google Scholar 

  • Gudkova, T. (2014), “Minimalist Architectural Space as a Carrier of Connotations of Social Benefits (High Quality of Life)”, Review of European Studies, Vol. 6(4), 122-126

    Google Scholar 

  • Hanssens, D.M, Weitz, B.A. (1980), “The effectiveness of Industrial Print Advertisements across Product Categories”, in: Journal of Marketing Research, Vol.17(3), 294-306

    Google Scholar 

  • Holsti, O. R. (1969), “Content analysis for the social sciences and humanities”. Reading, MA: Addison-Wesley.

    Google Scholar 

  • Hutton, S.B, Nolte, S. (2011), “The effect of Gaze Cues on Attention to Print Advertisements”, in: Applied Cognitive Psychology, Vol. 25, 887-892

    Google Scholar 

  • Hu, V.P, Yin, H., Han, D., & Yu, F. (2012), “The Application of Similar Image Retrieval in Electronic Commerce”, in: The Scientific World of Journal, Vol.2014, Article ID 579401

    Google Scholar 

  • Ibelings, H. (1998), “Supermodernism: Architecture in the Age of Globalisation”, Rotterdam: NAI Publishers.

    Google Scholar 

  • Inbar, O., Tractinsky, N., & Meyer, J. (2007), “Minimalism in information visualization: attitudes towards maximizing the data-ink ratio”, in: Proceedings of the 14th European conference on Cognitive ergonomics: invent! explore!, 185-188.ACM

    Google Scholar 

  • Inga, D. (2012), ‘‘Dark Arts: Designed Communications and a New Rhetoric of Authenticity”, in: Design and Culture, Vol.4(1), pp.5-26

    Google Scholar 

  • Jaikumar, R. (1996), “When More is Less: A Minimalist Architecture for Manufacturing”, in: European Management Journal, Vol. 14(5), 433-441

    Google Scholar 

  • Jackson, F, Oppy, G, Smith, M. (1994), “Minimalism and Truth Aptness”, in: Oxford Journals, Mind Association, Vol. 103, 287-302

    Google Scholar 

  • Jencks, C. (2003), “Visual Culture”, Routledge, Taylor & Francis

    Google Scholar 

  • Karg, C. (2015). “New Fashion Minimalism in an affluent society: - A paradigm shift?”, Thesis, The Swedish School of textiles, University of Boras

    Google Scholar 

  • Koble R.H, Burnett, M.S. (1991), “Content-Analysis Research: An examination of Applications with Directives for Improving Research Reliability and Objectivity”, in: Journal of Consumer Research, Vol.18, 243-250

    Google Scholar 

  • Lenay, C., Stewart, J. (2012), “Minimalist approach to perceptual interactions”, in: Frontiers in Human Neuroscience, Vol.6, (98), 1-18

    Google Scholar 

  • McQuarrie, E. F., Phillips B. J. (2008), ‘‘It’s not your father’s magazine ad: Magnitude and direction of recent changes in advertising style’’, in: Journal of Advertising, Vol. 37 (3), 95-106

    Google Scholar 

  • Mollerup, P. (2007), “Simplicity.”, in: Design Research Quarterly, Vol.2 (1), 7-14.

    Google Scholar 

  • Morris, M. (2005), “Interpretability and social power, or, why postmodern advertising works”, in: Media, Culture & Society, Vol. 27(5), 697-718

    Google Scholar 

  • O’Donohoe, S., (2001), “Living with ambivalence- Attitudes to advertising in postmodern times”, in: Marketing Theories Articles, Vol.1(1), pp.91-108

    Google Scholar 

  • Olsen, G.D, Pracejus, J.W, O’Guinn, T.C. (2012), “Print advertising: White space”, in: Journal of Business Research, Vol. 65, 855-860

    Google Scholar 

  • Osen, M. (2013), “Minimal Yet Integral–Designing a Gestural Interface In Design, User Experience, and Usability”, in: User Experience in Novel Technological Environments, pp. 383-392, Springer Berlin Heidelberg

    Google Scholar 

  • Pant, A., Hsieh Y.C., Lee, M., & Shen C.H. (2014), “Pointing Out Differences: Consumer Evaluations of Comparative Information Across Product Types”, in: Journal of Promotion Management, Vol.20(3), pp.390-409

    Google Scholar 

  • Peeters, V. E. (1983), “The persistence of stereotypic beliefs: a cognitive view”, in: Advances in Consumer Research, Vol.10, pp. 454–458.

    Google Scholar 

  • Pieters, R., Wedel, M., Batra, R. (2010), “The Stopping Power of Advertising: Measures and Effects of Visual Complexity”, in: Journal of Marketing, Vol.74(5), 48-60

    Google Scholar 

  • Pollay, R. (1985), ‘‘The Subsidizing Sizzle: A Descriptive History of Print Advertising, 1900–1980’’, in: Journal of Marketing, Vol. 48, 24–37.

    Google Scholar 

  • Pracejus, J.W, O’ Guinn, T.C, Olsen, G.D. (2013), “When white space is more than “burning money: Economic signaling meets visual commercial rhetoric”, in: International Journal of Research in Marketing, Vol. 30, 211-218

    Google Scholar 

  • Reynolds, G. (2012), “Presentation Zen: Simple ideas on Presentation Design and Delivery”, Second Edition

    Google Scholar 

  • Rosen, D.E., Purinton, E. (2004), “Website design: viewing the web as a cognitive land scape”, in: Journal of Business Research, Vol. 57, 787-794

    Google Scholar 

  • Shih, C.M., Huang, K.H., Kuo, Y.T. (2011), “The Tectonic Complexity of Minimalist Architecture” in: Journal of Asian Architecture and Building Engineering, Vol. 10(1), 15–22.

    Google Scholar 

  • Stemler, S. (2001), “An overview of content analysis”, in: Practical assessment, research & evaluation, Vol. 7(17), 137-146.

    Google Scholar 

  • Stevanovich, V. (2013), “A reading of interpretative models of minimalism architecture”, in: METU Journal of the Faculty of Architecture, Vol. 30(2), 181-194

    Google Scholar 

  • Stockl, H. (2009a), “Beyond Depicting. Language-Image-Links in the Service of Advertising”, in: Arbeitenaus Anglistik und Amerikanistik, Vol. 34 (1), 3-28

    Google Scholar 

  • Stockl, H. (2009b), “The language-image-text-Theoretical and analytical inroads into semiotic complexity”, in: Arbeitenaus Anglistik und Amerikanistik, Vol. 34 (2), 203-226

    Google Scholar 

  • Thorlacius, L. (2007), “The Role of Aesthetics in Web Desing’, in: Nordicom Review, Vol.28 (1), pp.63-76

    Google Scholar 

  • Torresi, I. (2008), “Advertising: A Case for Intersemiotic Translation”, in: Journal des traducteurs, Vol. 53(1), 62-75

    Google Scholar 

  • VanEenoo, C. (2011), “Minimalism in Art and Design: Concept, influences, implications and perspectives”, in: Journal of Fine and Studio Art, Vol. 2(1), 7-12

    Google Scholar 

  • Wang, K., Chou, S., Su, C., Tsai, H., (2007), “More information, stronger effectiveness? Different group package tour advertising components on web page”, in: Journal of Business Research, Vol. 60, 382-387

    Google Scholar 

  • Wilkie, W.L. and Farris, P. (1975), “Comparison Advertising: Problems and Potential,” in: Journal of Marketing, Vol. 39 (October), pp.7-15.

    Google Scholar 

  • Wren, C.R., Reynolds, C.J. (2004). “Minimalism in ubiquitous interface design”, in: Personal and Ubiquitous Computing, Vol. 8(5), 370-373.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Department of Economics, Aristotle University of Thessaloniki, Thessaloniki, Greece

    Kostoula Margariti & Associate Professor Christina Boutsouki

  2. Department of Business Administration, University of Macedonia, Thessaloniki, Greece

    Leonidas Hatzithomas

  3. Department of Communication and Internet Studies, Cyprus University of Technology, Thessaloniki, Greece

    Professor Yorgos Zotos

Authors
  1. Kostoula Margariti
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Associate Professor Christina Boutsouki
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Leonidas Hatzithomas
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Professor Yorgos Zotos
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Kostoula Margariti .

Editor information

Editors and Affiliations

  1. University of Ljubljana, Faculty of Economics , Ljubljana, Slovenia

    Vesna Zabkar

  2. Faculty of Business Administration and Economics, European University Viadrina , Frankfurt (Oder), Germany

    Martin Eisend

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Springer Fachmedien Wiesbaden GmbH

About this chapter

Cite this chapter

Margariti, K., Boutsouki, C., Hatzithomas, L., Zotos, Y. (2017). A Τypology of Minimalism in Advertising. In: Zabkar, V., Eisend, M. (eds) Advances in Advertising Research VIII. European Advertising Academy. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-18731-6_1

Download citation

Publish with us

Policies and ethics

Search

Navigation