Abstract
This chapter starts with a short introduction to the different streams of research that have provided the theoretical foundation for this thesis (section 3.1). This is followed by portraying idea evaluation as a core activity in the front-end of innovation (section 3.2). As part of this portrayal, the discussion will focus on: (i) why proficient idea evaluation is important for NPD success, (ii) how new product ideas are evaluated, and (iii) who should evaluate early-stage new product ideas.
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Denker, F. (2018). Theoretical foundation. In: The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas . Forschungs-/Entwicklungs-/Innovations-Management. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-19784-1_3
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DOI: https://doi.org/10.1007/978-3-658-19784-1_3
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Publisher Name: Springer Gabler, Wiesbaden
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Online ISBN: 978-3-658-19784-1
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