Abstract
An empirical study was conducted to answer three research questions concerning the current state of revenue management in the German paper, steel and aluminium industries:
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What proportion of companies in these three sectors currently uses revenue management?
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What proportion of companies in the three sectors could potentially use revenue management in order to boost their profits?
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Does the size of a company have an influence on the answer of the first two research questions?
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© 2009 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
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Defregger, F. (2009). Empirical Study. In: Revenue Management for Manufacturing Companies. Edition KWV. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-24037-0_2
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DOI: https://doi.org/10.1007/978-3-658-24037-0_2
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Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-24036-3
Online ISBN: 978-3-658-24037-0
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