Zusammenfassung
Media management is a young academic field that has yet to establish a universally accepted set of theoretical foundations (Küng 2007, Mierzejewska & Hollifield 2006). Albeit its strong growth in academic teaching and scholarly output, it remains a confused field. The field is neither clearly defined nor cohesively organized. It remains rather a loose agglomeration of work by researchers from various scientific fields.
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Murschetz, P.C. (2019). Einzelbeiträge. In: Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienökonomie. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-27965-3_2
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