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Die Evolution als Basis für das Verhalten

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Zusammenfassung

Das Leben auf der Erde entstand vor ca. 4 Mrd. Jahren. Im Laufe dieser enormen Zeitspanne hat sich eine Vielzahl von Lebensformen und auch der moderne Mensch entwickelt. Geprägt durch einen natürlichen Selektionsprozess entwickelten sich bei allen Lebensformen Eigenschaften und Merkmale, die ein Überleben und eine Fortpflanzung in einer kompetitiven Umwelt gewährleisteten. Diese evolutionären Anpassungen sind tief in unseren Genen verankert und beeinflussen nach wie vor, wie wir denken und handeln – auch wenn in der heutigen Zeit diese Anpassungen nicht mehr zeitgemäß sind. In diesem Kapitel werden wichtige Anpassungen erläutert und kurz diskutiert, warum diese Anpassungen zwar noch vorhanden, aber nur mehr bedingt förderlich sind.

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Kindermann, H. (2020). Die Evolution als Basis für das Verhalten. In: Konsumentenverständnis. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-28161-8_1

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