Zusammenfassung
Nachdem in den Kap. 2, 3 und 4 verschiedene Ansätze zur Identifizierung von Opportunities aus dem Unternehmen, aus dem unmittelbaren Markt mit seinen Kunden und aus der Umwelt heraus vorgestellt wurden, sollen in Kap. 6 nun Hilfestellungen zur Bewertung von Opportunities und zur Auswahl bei mehreren potenziellen Opportunities vorgestellt werden.
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Engelen, A., von Gagern, C., Engelen, M. (2021). Bewertung und Auswahl von Opportunities. In: Opportunity Recognition. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-34955-4_6
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