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Virtuelle Führung – Mit neuen Medien führen

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Aktuelle Führungstheorien und -konzepte

Zusammenfassung

Jede Epoche zeichnet sich durch besondere Formen der Führung aus. Dabei ist Führung nicht statisch, sondern unterliegt vielfältigen technisch-organisatorischen und gesellschaftlich begründeten Veränderungen. Organisationen und Führung haben in den letzten Jahren vielfältige Änderungen erfahren, die sich in erster Linie auf die Auswirkungen der laufenden digitalen Transformation zurückführen lassen. So erfolgt derzeit aufgrund der Distanz bzw. des Mangels an direkten Kontakten die wechselseitige Einflussnahme zwischen Führungskräften und Geführten hauptsächlich mit Hilfe digitaler Kommunikationsmittel bzw. mittels sozialer Medien. Diese Einflussnahme wird in diesem Kapitel als virtuelle Führung verstanden. Da traditionelle Führungsmodelle grundsätzlich auf direkten Interaktionen basieren, sind diese Modelle nicht geeignet, um virtuelle Führung zu beschreiben. Es ist deshalb sinnvoll zu analysieren, inwieweit der Einsatz digitaler Medien die Führung verändert bzw. ob hier eine neue Form der Führung entsteht. Oder ergänzen, ersetzen oder erweitern diese neuen Medien den Einfluss der Führungskräfte auf die Mitarbeiter?

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Wald, P.M. (2021). Virtuelle Führung – Mit neuen Medien führen. In: Aktuelle Führungstheorien und -konzepte. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-35543-2_13

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