Summary
Human-to-human communication can provide an opportunity for chance discovery. We tend to think ‘information to be communicated’ is one its sender wants to convey or one its receiver needs, and others are noise. However, information apt to be overlooked as noise may have potential business opportunities or be a latent pitfall to failure. Although people rarely notice such ‘noise information’, a person behaving as an agent of communication can bring this subtle sign to a business opportunity without passing it up, if he/she has a high level of awareness. This chapter describes chance discovery in the human-to-human communication in retail business and emails in R & D projects.
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© 2003 Springer-Verlag Berlin Heidelberg
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Shoji, H. (2003). Human-to-Human Communication for Chance Discovery in Business. In: Ohsawa, Y., McBurney, P. (eds) Chance Discovery. Advanced Information Processing. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-06230-2_6
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DOI: https://doi.org/10.1007/978-3-662-06230-2_6
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-05609-3
Online ISBN: 978-3-662-06230-2
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