Abstract
The paper examines, compares and contrasts the recent experience of Scotland and Ireland in their attempts to implement a DMS. Scotland’s vision is shown evolving through three distinct waves over more than a decade while Ireland has produced an initial and a re-engineered version of their DMS approach, Gulliver, in a five-year period. The apparently strong contrasts in the structure, technical infrastructure/architecture, funding, ownership/management, and the philosophy adopted by the two approaches is explored, and reference made to the European context. The paper concludes by examining key system attributes and problems of implementation.
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Frew, A.J., O’Connor, P. (1998). A Comparative Examination of the Implementation of Destination Marketing System Strategies: Scotland and Ireland. In: Buhalis, D., Tjoa, A.M., Jafari, J. (eds) Information and Communication Technologies in Tourism 1998. Springer, Vienna. https://doi.org/10.1007/978-3-7091-7504-0_26
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DOI: https://doi.org/10.1007/978-3-7091-7504-0_26
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-83088-8
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