Zusammenfassung
The tourism industry has been one of the industries that have been active in online promotion since the start of the Internet. Most hotels now have a website that promotes their property and provides information about the amenities that are offered, in most cases augmented by the display of photos, downloadable brochures and videos. Most offer customers also the possibility to book online and to communicate via e-mail. Customers have relied on the information provided by hotels and some reviews by third parties such as travel guidebooks.
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Bouvain, P., Muskat, M., Muskat, B. (2011). Word-of-Mouth Amplified - An Exploration of Hotel Customer Feedback Websites. In: Dialogmarketing Perspektiven 2010/2011. Gabler. https://doi.org/10.1007/978-3-8349-6593-6_2
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