Abstract
Kofola once was a response of the Czechoslovak centrally planned economy to the increasing popularity of Coca-Cola and Pepsi. The history of the brand dates back to 1962 when the national pharmaceutical company Galena Opava started to distribute Kofo-syrup to producers of non-alcoholic beverages in former Czechoslovakia. The Kofo-syrup was used as a key ingredient for the Kofola drink. Since the 1960 s, Kofola has been gaining popularity all over the country with various producers producing the drink.
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Additional Readings
Additional Readings
On branding strategies: Aaker, D., A. (1991): Managing Brand Equity, Capitalizing on the Value of a Brand Name
On nostalgia branding: Brown, S., Kozinets, R.V., Sherry, J.F.Jr. (2003): Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
On Central European brands: Kofola-Company’s website: http://www.kofola.cz
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Král, P. (2012). Nostalgic Branding in Central Europe. In: Rudolph, T., Schlegelmilch, B., Bauer, A., Franch, J., Meise, J. (eds) Diversity in European Marketing. Gabler Verlag. https://doi.org/10.1007/978-3-8349-6976-7_5
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DOI: https://doi.org/10.1007/978-3-8349-6976-7_5
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