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Perché studiare i social media

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Social Media e Sentiment Analysis

Part of the book series: Sxi — Springer per l’Innovazione / Sxi — Springer for Innovation ((SXIINNO,volume 9))

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Riassunto

Per capire cosa intendiamo per social media, per differenziarli al loro interno e, di conseguenza, per identificare quella particolare sotto-classe di social media su cui ci focalizzeremo in questo e nei prossimi capitoli, è utile iniziare la nostra trattazione introducendo un concetto molto più generale: quello di “reti sociali”. Per rete sociale facciamo riferimento a qualunque struttura, formale o informale, comprendente un insieme di persone od organizzazioni, assieme alle loro rispettive relazioni (Scott, 2000). Di solito una rappresentazione grafica di una rete sociale è data da “nodi”, corrispondenti agli attori che operano in quella rete, assieme ai collegamenti tra questi nodi, che possono essere più o meno densi a seconda dell’intensità delle relazioni sociali esistenti tra di essi. Tali relazioni possono essere poi sia esplicite, come nel caso di compagni di classe o dei legami di parentela, che implicite, come accade per le amicizie, e possono avere origine e svolgimento sia off-line, cioè nel mondo reale, che on-line, ovvero in rete.

Nel momento in cui una notizia colpisce la rete, diventa una conversazione. Rimane solo da capire quanto forte diventerà il volume di questa conversazione Doug Frisbie

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Authors and Affiliations

  1. Dipartimento di Scienze Sociali e Politiche, Università degli Studi di Milano, Milano, Italia

    Andrea Ceron & Luigi Curini

  2. Dipartimento di Economia, Management e Metodi Quantitativi, Università degli Studi di Milano, Milano, Italia

    Stefano M. Iacus

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  1. Andrea Ceron
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  2. Luigi Curini
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Ceron, A., Curini, L., Iacus, S.M. (2014). Perché studiare i social media. In: Social Media e Sentiment Analysis. Sxi — Springer per l’Innovazione / Sxi — Springer for Innovation, vol 9. Springer, Milano. https://doi.org/10.1007/978-88-470-5532-2_1

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