Abstract
The Bata Zlin is an example of orienting a city not about a cathedral, not about a city hall, not about the main square or a tourist center, but about the business and university core. Business provides jobs, university produces knowledge and a city becomes competitive. Nothing more is needed; all the rest is implied and will take care of itself. Jobs will be supplied, knowledge produced to attract more business – and therefore more jobs – and there will be plenty of cathedrals, tourist attractions, cultural centers and even less of municipal halls. In this chapter we describe Bata Zlin and similar knowledge and digital cities. Then we attempt to create a methodology for transforming cities and regions into job-producing knowledge and innovation enterprises. Jobs and knowledge assure life, make a city come alive, make a city a living organism. A modern city is an enterprise. To this end we present tools and definitions related to entrepreneurial university, knowledge, innovation, quality, added value and strategy – all the building blocks of a modern knowledge and innovation city.
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Zeleny, M. (2010). Knowledge Management and Strategic Self-Sustainability: A Human Systems Perspective. In: Cerreta, M., Concilio, G., Monno, V. (eds) Making Strategies in Spatial Planning. Urban and Landscape Perspectives, vol 9. Springer, Dordrecht. https://doi.org/10.1007/978-90-481-3106-8_15
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