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History and Culture of Tanning in the United States

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Shedding Light on Indoor Tanning

Abstract

This chapter traces changes in the perception of tanning and tanning behavior primarily within the United States (U.S.) from the later part of the nineteenth century to the early part of the twenty-first century. Originally seen as a hallmark of the working class/disadvantaged groups and associated with disease and ill health, societal perceptions of the tan evolved over time to reflect the opposite: wealth, health and beauty. These core beliefs regarding the value of tanning and ultraviolet (UV) radiation exposure have proven extremely difficult to modify despite substantial efforts by the public health community to do so. In an attempt to understand why millions of Americans continue to engage in high-risk, intentional UV exposure such as use of indoor tanning facilities, the beliefs and behaviors related to tanning are considered within the context of the historical medical and societal factors, especially the role of fashion and advertising, which helped to shape current opinion.

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Abbreviations

FDA:

Food and Drug Administration

SPF:

Sun Protection Factor

U.S.:

United States

UV:

Ultraviolet radiation

UVA:

Ultraviolet A radiation

UVB:

Ultraviolet B radiation

UVC:

Ultraviolet C radiation

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Authors and Affiliations

  1. Behavioral Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute, 6130 Executive Blvd, Ste 4042, Bethesda, MD, 20892, USA

    Yvonne Hunt, Erik Augustson & Richard Moser

  2. Clinical Monitoring Research Program, SAIC-Frederick Inc., National Cancer Institute at Frederick, 5705 Industry Lane, Frederick, MD, 21702, USA

    Lila Rutten

  3. Gretchen Swanson Center for Nutrition, 505 Durham Research Plaza, Rm 1024, Omaha, NE, 68105-1313, USA

    Amy Yaroch

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  1. Yvonne Hunt
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  2. Erik Augustson
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  3. Lila Rutten
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  4. Richard Moser
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  5. Amy Yaroch
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Correspondence to Yvonne Hunt .

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Editors and Affiliations

  1. , Cancer Prevention and Control Program, Fox Chase Cancer Center, Cottman Avenue, Rm P4163 333, Philadelphia, 19111, Pennsylvania, USA

    Carolyn J. Heckman

  2. , The Cancer Institute of New Jersey, UMDNJ-RobertWood Johnson Medical School, Little Albany Street 195, New Brunswick, 08901, New Jersey, USA

    Sharon L. Manne

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Hunt, Y., Augustson, E., Rutten, L., Moser, R., Yaroch, A. (2012). History and Culture of Tanning in the United States. In: Heckman, C., Manne, S. (eds) Shedding Light on Indoor Tanning. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-2048-0_2

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