Abstract
A hybrid strategy, that is, both efficiency- and responsiveness-oriented strategy, is ideal for adoption only by firms that can reduce demand uncertainty through some ingenuities. Therefore, some advanced structures (internal: integrated organization; external: partnerships with main suppliers and customers) and processes (internal: postponement, sales and operations planning; external: collaborative planning, forecasting, and replenishment) are explained.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Akikawa, T. (2014). Realization factors of sales and operations planning. Journal of Marketing & Distribution, 17(1), 1–21. (in Japanese).
Crum, C., & Palmatier, G. E. (2003). Demand management best practices. FL: J. Ross Publishing.
Dreyer, H. C., Alfnes, E., Strandhagen, J. O., & Thomassen, M. K. (2009). Global supply chain control systems: A conceptual framework for the global control centre. Production Planning & Control, 20(2), 147–157.
Gligor, D. M. (2014). The role of demand management in achieving supply chain agility. Supply Chain Management: An International Journal, 19(5/6), 577–591.
Grimson, J. A., & Pyke, D. F. (2007). Sales and operations planning: An exploratory study and framework. International Journal of Logistics Management, 18(3), 322–346.
Hill, C. A., Zhang, G. P., & Miller, K. E. (2018). Collaborative planning, forecasting, and replenishment & firm performance: An empirical evaluation. International Journal of Production Economics, 196, 12–23.
Hulthén, H., Näslund, D., & Norrman, A. (2016). Framework for measuring performance of the sales and operations planning process. International Journal of Physical Distribution & Logistics Management, 46(9), 809–835.
Katayama, Y., & Arizumi, S. (2004). Building direct production and supply systems for printer configuration. IE Review, 45(1), 23–28. (in Japanese).
Lambert, D. M., Emmelhainz, M. A., & Gardner, J. T. (1996). Developing and implementing supply chain partnerships. International Journal of Logistics Management, 7(2), 1–17.
Ling, R. C., & Goddard, W. E. (1988). Orchestrating success: Improve control of the business with sales and operations planning. VT: Oliver Wright Publications.
Logi-Biz. (2013). Ricoh: An arrival point by its SCM sophistication of the decade, March 2013.
Nagashima, M., Lassagne, M., Morita, M., & Kerbache, L. (2015). Dynamic adaptation of supply chain collaboration to enhance demand controllability. International Journal of Manufacturing Technology & Management, 29(3/4), 139–159.
Nakano, M., & Matsuyama, K. (2016). Empirical studies of Japanese manufacturers on organizational structures of supply chain management: From process operation and process change viewpoints. In Proceedings: 23rd EurOMA Conference.
Nikkei Information Strategy. (2005). Ricoh: Logistics cost reduction by plant kitting, September 2015.
Prokopets, L. (2012). S&OP: What you can learn from the top performers. Supply Chain Management Review, May/June, 28–35.
Skjoett-Larsen, T., Thernøe, C., & Andresen, C. (2003). Supply chain collaboration: Theoretical perspectives and empirical evidence. International Journal of Physical Distribution & Logistics Management, 33(6), 531–549.
Småros, J. (2007). Forecasting collaboration in the European grocery sector: Observations from a case study. Journal of Operations Management, 25, 702–716.
Trentin, A., & Forza, C. (2010). Design for form postponement: Do not overlook organization design. International Journal of Operations & Production Management, 30(4), 338–364.
Whipple, J. M., & Russell, D. (2007). Building supply chain collaboration: A typology of collaborative approaches. International Journal of Logistics Management, 18(2), 174–196.
Zinn, W., & Bowersox, D. J. (1988). Planning physical distribution with the principle of postponement. Journal of Business Logistics, 9(2), 117–136.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2020 Springer Nature Singapore Pte Ltd.
About this chapter
Cite this chapter
Nakano, M. (2020). Hybrid Strategy. In: Supply Chain Management. Springer, Singapore. https://doi.org/10.1007/978-981-13-8479-0_7
Download citation
DOI: https://doi.org/10.1007/978-981-13-8479-0_7
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-13-8478-3
Online ISBN: 978-981-13-8479-0
eBook Packages: Business and ManagementBusiness and Management (R0)