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The Application of the Cultural-Historical Activity Theory to the Value Co-creation Process in Higher Education

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Serviceology for Services (ICServ 2020)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1189))

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Abstract

Value co-creation is a central topic for service science, but the mechanism of value co-creation remains unclear. This research establishes a framework for value co-creation with the assistance of Cultural-Historical Activity Theory (CHAT). CHAT is an interdisciplinary theoretical framework used to understand activities with tools. The proposed framework adds the object of service and resources into the service system, which enables us to see value co-creation. Focus is placed primarily on the micro-level of value co-creation between lecturers and learners in higher education utilizing text analysis of the lecturers. Higher education needs to address the fact that Massive Open Online Courses (MOOC) have spread around the world, and the value of traditional classes has become more questionable. Such traditional classes have sought to become more interactive, but how they can do that is unclear. Based on the factor analysis of thirteen classes, we identified lecturers who conducted a formal intervention relying on three factors—“psychological safety,” “direction,” and “low hurdle” in the utterance of the lecturers.

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Author information

Authors and Affiliations

  1. Graduate School of Management, Kyoto University, Kyoto, 606-8501, Japan

    Takashi Tsutsumi

  2. Osaka Seikei University, Management, Osaka, 533-0007, Japan

    Masaru Unno

Authors
  1. Takashi Tsutsumi
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  2. Masaru Unno
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Corresponding author

Correspondence to Takashi Tsutsumi .

Editor information

Editors and Affiliations

  1. National Institute of AIST, Tokyo, Japan

    Takeshi Takenaka

  2. Kyoto University, Kyoto, Japan

    Spring Han

  3. Graduate School of Business Administration, Kobe University, Kobe, Japan

    Chieko Minami

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Tsutsumi, T., Unno, M. (2020). The Application of the Cultural-Historical Activity Theory to the Value Co-creation Process in Higher Education. In: Takenaka, T., Han, S., Minami, C. (eds) Serviceology for Services. ICServ 2020. Communications in Computer and Information Science, vol 1189. Springer, Singapore. https://doi.org/10.1007/978-981-15-3118-7_15

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  • DOI: https://doi.org/10.1007/978-981-15-3118-7_15

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-15-3117-0

  • Online ISBN: 978-981-15-3118-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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