Abstract
Marketology organizational design as a key component of marketology organizational architecture and contextual piece of the standard marketology canvas is covered and explained in practical terms across eight sections: (1) Structure, (2) Culture, (3) People, (4) Process, (5) Asset, (6) Technology, (7) Innovation, and (8) Communication. These sections, imagined as pieces of MOD canvas, are discussed generally within a business organization context and specifically within a marketology context. The hyper-function of marketology is closely related to the components of business organizational design within business organization in three modes: being enabled and covered by them (coverage), assisting businesses through empowering them (support), and forming and developing its own design’s components as MOD (manifest). Chapter issues are further explored in Marketology in Practice (MIP) sections.
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Aghazadeh, H. (2017). Marketology Organizational Design (MOD). In: Principles of Marketology, Volume 2. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-54833-7_2
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