Skip to main content

XD: Reproducing Technological Experience

  • Chapter
  • First Online:
New Media Dramaturgy

Part of the book series: New Dramaturgies ((ND))

  • 1282 Accesses

Abstract

Experience design (XD) and its relationship to NMD is the focus of Chapter 7: a dimension of new media design based on the entire human sensorium. XD is not only consequential to our study, but leads to an important philosophical question – how to think and design for a dynamic, complex system rather than the components of that system – and a challenge to new media artists and designers to anticipate and activate a range of sensorial encounters between media environments and users. What is required to digitally encode, store and retransmit an experience? Theatre people, actors and performers are uniquely well placed to answer this question and our discussion returns to the work of dumb type to consider this. We also explore the performer/spectator relationship in the digital media work Karen by Blast Theory. For this company, digital media offers enormous scope for varying the environments they are creating and therefore also the possible forms of user interaction with these environments.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Experience directly relates to the qualities of participation and affect; as we have shown, these qualities are an important part of NMD itself. Expectations for experience to be the grounds for engaging with an artwork – the rising effect of the neo-liberal ‘experience economy’ (Pine and Gilmore 1998) – account at least in part for the widespread interest in and popularisation of NMD artworks.

  2. 2.

    For example, in the world of industrial design, Jani Modig – an experience designer with Deloitte Digital – says ‘The terminology is still very new and its definition is in flux’ (Modig cited in Granell 2015).

  3. 3.

    We will refer to this frequently, as the description of OR in this essay is useful and the arguments made are also a helpful point of departure for the discussion in this part of the chapter.

  4. 4.

    OR also exists as an installation commissioned by the Tokyo ICCC.

  5. 5.

    Blast Theory, ‘Karen’ FAQ.

  6. 6.

    Thinking of Peggy Phelan’s superb description of the work of Francesca Woodman in this regard: ‘To accept that her death survived her work, we need first to see it as something not enveloped entirely by the creative energy of her art. Woodman’s use of photography as a way to rehearse her death allows us to consider her art as an apprenticeship in dying, rather than the thing that somehow outlasts or conquers death’ (Phelan 2002, 1002).

Bibliography

Download references

Author information

Authors and Affiliations

Authors

References

References

Copyright information

© 2017 The Author(s)

About this chapter

Cite this chapter

Eckersall, P., Grehan, H., Scheer, E. (2017). XD: Reproducing Technological Experience. In: New Media Dramaturgy. New Dramaturgies. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-55604-2_7

Download citation

Publish with us

Policies and ethics