Abstract
The beautiful island state of Hawaii has over one million residents. Together, they probably use about 40 million rolls of toilet paper ever year. But one of the greatest – and completely unintended – viral marketing feats in history made nearly every single roll disappear off the shelves of Hawaiian stores.
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© 2009 DDB Worldwide
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Brymer, C. (2009). Why Speed Is the New Big. In: The Nature of Marketing. Palgrave Macmillan, London. https://doi.org/10.1057/9780230227231_4
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DOI: https://doi.org/10.1057/9780230227231_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-30118-8
Online ISBN: 978-0-230-22723-1
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