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Strategy Portfolio

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Managing Social Businesses
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Abstract

Goal of the chapter: During the development of many strategic instruments, competition was assumed to be the relevant context of the organizations. Social businesses act at the interface of markets and civil societies. Competition is just one side of the medal. Many of these instruments can therefore not be transferred one by one into the context of strategic management in social businesses. This chapter follows up on the question: How to determine strategies in social businesses? The reader learns in this chapter about

  • the differences of portfolio approaches in competition- and solidarity-based contexts and

  • the solidarity/need matrix as an option that takes the social characteristics of social businesses for granted.

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Further reading

  • Chew, C. and Osborne, S. P. ‘Identifying the Factors that Influence Positioning Strategy in U.K. Charitable Organizations that Provide Public Services’, Nonprofit & Voluntary Sector Quarterly, 38(1) (2009) 29–50.

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© 2010 Urs P. Jäger

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Cite this chapter

Jäger, U.P. (2010). Strategy Portfolio. In: Managing Social Businesses. Palgrave Macmillan, London. https://doi.org/10.1057/9780230292420_12

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