Abstract
If we ask the question “Why do we negotiate?”, we are likely to receive a variety of answers: because of obligation, because we need to survive, to defend our benefits, because of our psychological needs, and many others. Regardless of the answer to the question, negotiation exists in our everyday lives and in all our relationships.
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© 2011 Andreas Nikolopoulos
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Nikolopoulos, A. (2011). Introduction. In: Negotiating Strategically. Palgrave Macmillan, London. https://doi.org/10.1057/9780230307667_1
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DOI: https://doi.org/10.1057/9780230307667_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-33463-6
Online ISBN: 978-0-230-30766-7
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