Abstract
License sales is the dream business model of the new creative class. We kindly borrowed the term “Creative Class” from Professor Richard Florida. In his best-selling book The Rise of the Creative Class, Florida uses the term to describe just about everybody in the knowledge economy, about a third of the US national workforce. In his book, he argues that diversity encourages creativity and innovation.
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Notes
H. W. Chesbrough (2003) Open Innovation: The New Imperative for Creating and Profiting from Technology, Harvard Business School, Boston, pp. 93–97.
M. Moritz (2009) Return to the Little Kingdom, The Overlook Press, New York, p. 337.
M. Moritz (2009) Return to the Little Kingdom, The Overlook Press, New York, p. 15.
M. Meeker, S. Devitt, L. Wu (2009) Economy and Internet Trends, Presentation at the Web 2.0 Summit, Morgan Stanley, San Francisco, http://www.morganstanley.com/institutional/techresearch/pdfs/MS_Economy_Internet_Trends_102009_FINAL.pdf, p. 38, accessed on February 4, 2011.
M. Moritz (2009) Return to the Little Kingdom, The Overlook Press, New York, p. 340.
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© 2011 Erik Schlie, Jörg Rheinboldt & Niko Marcel Waesche
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Schlie, E., Rheinboldt, J., Waesche, N.M. (2011). The sixth building block — license sales. In: SimplySeven. IE Business Publishing. Palgrave Macmillan, London. https://doi.org/10.1057/9780230349674_7
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DOI: https://doi.org/10.1057/9780230349674_7
Publisher Name: Palgrave Macmillan, London
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