Abstract
As we saw in Tables 10.1 and 10.2. PR objectives are subsidiary to the overall organizational objectives. However, like the overall objectives PR objectives, need to be measurable. If they are not measurable how will you know if your PR campaign has worked? (See Evaluation Part II, Chapter 17)
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Copyright information
© 2008 Trevor Morris and Simon Goldsworthy
About this chapter
Cite this chapter
Morris, T., Goldsworthy, S. (2008). Objectives. In: Public Relations for Asia. Palgrave Macmillan, London. https://doi.org/10.1057/9780230583450_11
Download citation
DOI: https://doi.org/10.1057/9780230583450_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36190-8
Online ISBN: 978-0-230-58345-0
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)