A Framework for Engagement

Abstract

Readers will by now understand the importance of exploring, if not actually embracing, new technologies and of avoiding the knee-jerk reaction of rejecting change. What the research also showed are the key areas that need to be considered before an organization should think about engaging with social technologies – a framework for successful implementation of social technologies in an organization. Like many frameworks, much of this will seem self-evident. In fact it is self-evident to many who have successfully implemented social technologies as these points of focus have arisen from the research of the success stories as described in Part 2.