Abstract
Communicating the positive experiential aspects of living and/or working in a particular locale is a critical element of place marketing activity. This has become an increasingly important element of place management, as organizations and groups (such as Town Centre Management schemes, Business Improvement Districts, local authorities, economic development partnerships etc.) with such responsibility seem tofocus ever more on maximizing positive aspects of the user’s experience of urban locales (Warnaby 2009a) as a means of place differentiation in an increasingly competitive environment. Maps — as representations of milieux (Robinson and Petchenik 1976) — have, throughout history, been regarded as a well-established means by which urban places can be represented. The aim of this chapter is to review the use of maps in the marketing of urban place ‘products’, before moving to consider, using de Certeau’s (1984) notion of ‘spatial stories’, how recent technical developments in cartography can be used in contemporary urban place marketing/promotion.
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© 2012 Gary Warnaby
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Warnaby, G. (2012). ‘Spatial Stories’: Maps and the Marketing of the Urban Experience. In: Roberts, L. (eds) Mapping Cultures. Palgrave Macmillan, London. https://doi.org/10.1057/9781137025050_11
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DOI: https://doi.org/10.1057/9781137025050_11
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