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Abstract

Imagine the following scenario. Imagine that in our quest for distinctive strategies we have gone through the rigorous practice of strategic sensing from the Outside-In as described in Chapter 2. Within our organization we have become aware of the limitations of our ‘north view’ or own inference. We understand that strategy creation should not be internally driven and developed merely within our own paradigm based on conventional thinking. So, we have continuously stretched not only our strategic thinking but also our strategic seeing and feeling in our collective attempt to unlock deep insights.

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Notes

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© 2015 Marc Stigter and Cary L. Cooper

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Stigter, M., Cooper, C.L. (2015). Overcoming Inertia. In: Solving the Strategy Delusion. Palgrave Macmillan, London. https://doi.org/10.1057/9781137394699_6

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