Taiwan Taxi Company

Abstract

Different conventional industries are challenged by the rising of a technology-driven, innovative, shared economy wave around the globe. Uber is one of the most important cases in this regard. Uber, as a disruptive innovation model in the taxi industry—providing taxi services through a mobile app bidding—threatens the conventional taxi business model. Initially, Uber got a major investment from Google’s venture fund. Thereafter, another capital raise in July 2015 made its current market cap achieve nearly 50 billion US dollars, which is greater than two of the biggest global car rental companies, Hertz and Avis, combined. Uber has been recognized as a potential rising star after Twitter and Facebook. (http://qz.com/469571/uber-got-to-a-50-billion-valuation-a-year-faster-than-facebook/ [accessed September 17, 2015])

This chapter is based on the paper Hou, S. T. and Hsu, M. Y. 2013. Accumulation and integration of intellectual capitals: A case study of technology-driven service company. Management Review, 32(4): 63–83.