Abstract
As stated in earlier discussions, data mining is not just about building tactical solutions for specific issues, such as the creation of a retention model for new Telco customers. Data mining can also be used to develop overall strategies, such as a broad segmentation strategy. At an even more general level, data mining an be used to determine whether the deployment of a CRM program makes sense
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© 2014 Richard Boire
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Boire, R. (2014). Using Data Mining for CRM Evaluation. In: Data Mining for Managers. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137406194_4
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DOI: https://doi.org/10.1057/9781137406194_4
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-48786-8
Online ISBN: 978-1-137-40619-4
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