Abstract
Green business administration means focusing on alternatives that will cause the least harm to the ecological balance, or even eliminate such damage completely, by selecting subcontractors and suppliers that are ecologically minded. In this chapter, the traditional discipline of marketing has been restructured to make it more sensitive to the environment and as a result, the concept of green marketing has emerged. Besides, the green marketing strategies are examined conceptually, and examples from Turkey are given in the broader global context.
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© 2016 Ayca Can Kirgiz
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Kirgiz, A.C. (2016). Sustainable Green Marketing. In: Green Marketing: A Case Study of the Sub-Industry in Turkey. Palgrave Pivot, London. https://doi.org/10.1057/9781137535894_1
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DOI: https://doi.org/10.1057/9781137535894_1
Publisher Name: Palgrave Pivot, London
Print ISBN: 978-1-349-71048-5
Online ISBN: 978-1-137-53589-4
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