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Network like a Local; Negotiate like a Westerner

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BIG in Asia
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Abstract

There are three things that really matter when it comes to doing business in Asia. They are (in no particular order):

  1. 1.

    Relationships

  2. 2.

    Relationships

  3. 3.

    Relationships

The US popstar Cyndi Lauper had a hit in the 1980s called Money Changes Everything. The Asian version could well have been ‘Connections Change Everything’. They really do. Knowing the right people can solve most problems in much of Asia.

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Notes

  1. Some of the points in this section have been adapted from a speech given by John Coates, then General Manager Commercial for Amcor Fibre Packaging Asia, ‘Amcor’s direct investment experience in Indonesia’, 31 August, 1995.

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© 2003 Michael Backman and Charlotte Butler

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Backman, M., Butler, C. (2003). Network like a Local; Negotiate like a Westerner. In: BIG in Asia. Palgrave Macmillan, London. https://doi.org/10.1057/9781403914484_6

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