1. Editorial

   EditorialNotes Pages: 5 - 6

2. The effect of imagery on information processing strategy in a multiattribute choice task

   • Ann L. McGill
   • Punam Anand

   OriginalPaper Pages: 7 - 16

3. All's not fair in pricing: An initial look at the dual entitlement principle

   • Joel E. Urbany
   • Thomas J. Madden
   • Peter R. Dickson

   OriginalPaper Pages: 17 - 25

4. A multi-stage model of choice incorporating reference prices

   • Russell S. Winer

   OriginalPaper Pages: 27 - 36

5. Towards a new way to measure power: Applying conjoint analysis to group decisions

   • Joel H. Steckel
   • John O'Shaughnessy

   OriginalPaper Pages: 37 - 46

6. Using connoisseurs to predict mass tastes

   • Robert M. Schindler
   • Morris B. Holbrook
   • Eric A. Greenleaf

   OriginalPaper Pages: 47 - 54

7. Shopping trip behavior: An empirical investigation

   • Barbara E. Kahn
   • David C. Schmittlein

   OriginalPaper Pages: 55 - 69

8. A hierarchical utility model for the dynamic acquisition of heterogeneous items

   • Barry L. Bayus
   • Vithala R. Rao

   OriginalPaper Pages: 71 - 80

9. Sales promotion: The long and the short of it

   • Robert C. Blattberg
   • Scott A. Neslin

   OriginalPaper Pages: 81 - 97