Journal of Database Marketing & Customer Strategy Management is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 12, issue 1, September 2004
7 articles in this issue
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Customer metrics and organisational alignment for maximising customer equity
Authors
- Behram Hansotia
- Content type: Paper
- Published: 01 September 2004
- Pages: 9 - 20
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Acquiring high value, retainable customers
Authors
- Andrew Banasiewicz
- Content type: Paper
- Published: 01 September 2004
- Pages: 21 - 31
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Mining the web for business intelligence: Homepage analysis in the internet era
Authors (first, second and last of 4)
- Kin-nam Lau
- Kam-hon Lee
- Pong-yuen Lam
- Content type: Paper
- Published: 01 September 2004
- Pages: 32 - 54
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The 2003 Information Management Project Awards
Authors
- Lisa Di Bernado
- Content type: Paper
- Published: 01 September 2004
- Pages: 55 - 79
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Legal protection of databases: A wider transatlantic divide?
Authors
- Ewan Nettleton
- Harjinder Obhi
- Content type: Paper
- Published: 01 September 2004
- Pages: 80 - 86
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Business application of forecasting with a campaign management content
Authors
- Shaun Doyle
- Content type: Paper
- Published: 01 September 2004
- Pages: 87 - 93