Journal of Digital Asset Management is now archived and no longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.

Volume 4, issue 4, September 2008

7 articles in this issue

Editorial

Authors
- Iris AlRoy
- Content type: EditorialNotes
- Published: 20 August 2008
- Pages: 171 - 172
What's your digital third-hand strategy? Beyond the Marketing Procedural

Authors
- Michael Moon
- Content type: Cycle Time
- Published: 20 August 2008
- Pages: 173 - 175
Organizational transformation in a marketing operation: Role of the new CMO — Interview with Beth Weesner and Shawn Mielke of Marketing Transformation Services (MTS)

Authors
- Beth Weesner
- Shawn Mielke
- Content type: Interview
- Published: 20 August 2008
- Pages: 176 - 187
Innovations and development in the marketing supply chain: Migrating brand creation from passive to direct interaction with the consumer — Interview with Subhanker Bhattacharya of HCL Technologies

Authors
- Subhankar Bhattacharya
- Content type: Interview
- Published: 20 August 2008
- Pages: 188 - 196
Operationalizing the progression from prospect to customer to evangelist: How marketing operations supports transparency and trust building in the New World of Web 2.0 — Interview with Gary Katz of Marketing Operations Partners

Authors
- Gary Katz
- Content type: Interview
- Published: 20 August 2008
- Pages: 197 - 212
Business intelligence and predictive indicators for the performance-driven organization — Interview with Laura Patterson of VisionEdge Marketing

Authors
- Laura Patterson
- Content type: Interview
- Published: 20 August 2008
- Pages: 213 - 224
How to increase CRM user adoption — Interview with Inna Proshkina of InvisibleCRM

Authors
- Inna Proshkina
- Content type: Interview
- Published: 20 August 2008
- Pages: 225 - 233